The product's active ingredient is DHA, and the spray doesn't contain any chemicals. Other ingredients include caramel, Chardonnay extracts, gogi berry, and a sugar-coconut base. The color takes five hours to develop, and lasts for four to five days. Available April 15th on Sephora.com for $35. Will you try it?
Note: The company released a very cute (photo-shopped) picture of Lindsay to promote her line, but I think this photo better illustrates my point...Be afraid. Be very afraid.